How To Change People's Minds According To Science

If you had Thanksgiving with a conspiracy theorist who wears more tinfoil on their head than you wrapped around your turkey after dinner, then you probably spent much of the day wishing there was a way to change the minds of people who seem immune to facts and stats. Turns out there is, according to science.

Unfortunately, you can't change people's minds with information alone, no matter how prestigious your sources may be. Research shows that people tend to dismiss data that doesn't conform to their beliefs. In fact, facts tend to make people stick to their beliefs even stronger. And on top of that, people commonly overestimate their knowledge of the world, so our brains are basically hardwired to turn us into blowhards.

But research has found that you can reach a consensus by expressing shared concerns with whomever you're trying to persuade. So if you're talking to someone who believes vaccines cause autism, you could show them multiple studies denying that connection, but you probably won't get anywhere. Or you could talk about the dangerous diseases kids can catch if they're not vaccinated — a tactic proven to make people more open-minded about vaccines because they feel you share their concern for the welfare of their children.

Learn more about the science of persuasion in the clip above.


Rock icon David Crosby is not one to mince words - even when criticizing himself, which is a recurring theme in the new documentary 'David Crosby: Remember My Name.' And he's just as unapologetically candid when the cameras are off, I learned after chatting with Crosby over the phone to discuss the premiere of the doc, which opens this weekend (July 19) in New York and Los Angeles. So far, the doc has received excellent reviews from critics who find his frankness refreshing in an age when so many public figures are afraid to go off script and drop their filters. "Nobody does that anymore," Crosby told Civilized.

Can we see some ID please?

You must be 19 years of age or older to enter.