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How Cannabis Infiltrated The Oscars

The swag bags given to so-called losers at this year's Oscars deserved their own award - for Most Opulent Marketing Ploy. Unlimited Audi car rentals. Free stays at hotels in Italy. A $900 toilet paper dispenser. Personalized M&Ms. A 10-day, first-class trip to Israel. All this, plus a dizzying array of other, equally-luxe treats which totalled up to a record-breaking $200,000-per-bag value.

One gift that might've gone a long way toward jazzing up the post-show revelry? A Haze Dual V3 Vaporizer, which retails for $249.99. The vape, unusual in that it works with dried herbal blends, e-liquids, wax and thick concentrates, is the first on the market that can claim such versatility. Most vapes handle only one type of product; however the Haze's heat exchange system, which preheats the outside air and cools it down before it reaches the mouthpiece, allows users to insert whatever they want. High tech, indeed. (We're still waiting to hear back on which celebs tried theirs out.)

It's the second year the swag bags have included the Haze - among other cheeky gadgets, like last year's $250 Afterglow vibrator. And it wasn't the only cannabis connection with this year's Academy Awards swag: Corina Nuessler, great-aunt of four-year-old Kyla Williams, was also present repping Corsus, her premium body care line. Nuessler's family is fighting to get Kyla's epilepsy treated with medical marijuana. Nuessler collected autographs to auction in support of Kyla's Quest, which helps finance medical marijuana for Canadian families in need. Realm of Caring, a not-for-profit supporting the development of cannabinoid therapies, also shared their table.

The charity component is refreshing, given that Edward Norton once called the practice of showering more gifts on the already very, very rich as "disgusting and shameful," suggesting charitable donations would be more appropriate.

Whatever your opinion on the ultra-posh gift bags, the Oscars remain a massive, mainstream venue for marketers and brands to get their products in front of celebrities and influencers. Pro-cannabis items in swag bags are decidedly a win for the movement - not to mention for their A-list recipients.

banner image: GOLFX / Shutterstock


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