An airline and a brewery in Hong Kong have joined forces to give ‘bottoms up’ a whole new meaning.
Betsy Beer, developed by Cathay Pacific airline and Hong Kong Brewing Co., is the brew crafted to taste better at 35,000 feet. The beer is coined after the airline’s first plane and designed with sky-high palates in mind.
“We know that when you fly, your sense of taste changes. Airlines address this for food in certain ways. But nobody has ever tried to improve the taste of beer at altitude. That seemed like a great opportunity for us to help our beer-loving passengers travel well,” says Julian Lynden, general manager of marketing and loyalty for the airline.
As for what exactly makes Betsy Beer ideal for mid-air consumption, the press release only states that it was developed through “a combination of science and traditional brewing methods.”
The brew apparently combines Hong Kong and United Kingdom-sourced ingredients and includes New Territories honey, Chinese longan fruit and the British hop Fuggle; intense fruity and floral flavors possibly meant to combat the 30 percent loss in taste we experience during air travel.
Knocking one back in-flight may never be the same.