"To me, Malört tastes like sweaty socks," said one reviewer. Another said the flavor was more like "cantaloupe and tires" while a third said the drink was more like "sour regret."
Normally, those sorts of reviews would infuriate the company behind the detested beverage, but the Chicago-based maker of Malört actually agrees with the bad press. "My best description of the taste of Jeppson's Malört is ass, gas and fire—all at the same time," said Tremane Atkinson - CEO of CH Distillery, which inflicts Malört on the masses. But despite that scathing review, he sticks by his unpopular product. "I personally love it, and I think it tastes great, but maybe I'm a bit weird."
Atkinson didn't always feel that way about the beverage though. When his friend made him try Malört years ago, Atkinson choked it down, then turned to his friend and said, "Why did you do that to me?"
But over time, he not only developed a taste for Malört but wanted to enlist in the spirit's war on tastebuds.
Check out why the beverage is so bad in this clip.