Here's What the World's Worst Liquor Tastes Like

If you think watery cocktails and skunky beer are the worst, then you clearly haven't tried the unholy distillation known as Jeppson's Malört, which many say is the worst liquor ever invented. 

"To me, Malört tastes like sweaty socks," said one reviewer. Another said the flavor was more like "cantaloupe and tires" while a third said the drink was more like "sour regret."

Normally, those sorts of reviews would infuriate the company behind the detested beverage, but the Chicago-based maker of Malört actually agrees with the bad press. "My best description of the taste of Jeppson's Malört is ass, gas and fire—all at the same time," said Tremane Atkinson - CEO of CH Distillery, which inflicts Malört on the masses. But despite that scathing review, he sticks by his unpopular product. "I personally love it, and I think it tastes great, but maybe I'm a bit weird."

Atkinson didn't always feel that way about the beverage though. When his friend made him try Malört years ago, Atkinson choked it down, then turned to his friend and said, "Why did you do that to me?"

But over time, he not only developed a taste for Malört but wanted to enlist in the spirit's war on tastebuds.

Check out why the beverage is so bad in this clip.


At the third annual Hall of Flowers (HOF), a business-to-business cannabis industry trade show, concentrate company Pluto soft-launched its first (and limited) edition vaporizer, the Hani Stone, in collaboration with the design and tech driven hardware company, Hanu Labs. Pluto emerges from the same minds who launched the mental health and wellness-oriented CBD brand Hilani. But Pluto aspires to move beyond the terrestrial realm of wellness, and transport consumers to a world unhindered by time constraints and abounding in a diversity of characters peacefully coexisting.

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