If you're dying to tweet about what happened on the Game of Thrones season finale, don't worry. You only have to wait another 12 hours before you can spill everything on Twitter and Facebook. That's the spoiler embargo recommended by Matt Zoller Seitz, editor-in-chief of RogerEbert.com, who has had his fair share of backlash from revealing plot twists and surprising character developments over the years.
Seitz says you should wait 48 hours before discussing what happened on TV shows like GOT, one week for new movies and 4 days for binge-able Netflix series like 'House of Cards' before it's fair game to let your thumbs unleash your stockpile of spoilers online.
But the rules of spoiler etiquette go both ways. If you're a potential spoilee, it's your responsibility to avoid Twitter and other sites that could ruin surprises for you.
"I think some minimal consideration is due to a person who has not yet watched the thing that you are preparing to discuss on social media," Seitz told CNN Money. "But at the same time, I think the responsibility primarily falls upon the spoilee. You know how social media works."
And if you do fall prey to a spoiler, don't worry. Studies show that knowing how things end in movies and TV shows can actually enhance the viewing experience. This video explains why.