Recreational marijuana won't go on sale for at least another four months, but we already know what the packages will look like thanks to the federal government. Earlier today, Health Canada released a report that included a sneak peak of what pot packaging will look like according to current regulations.
Here's the packaging mockup included in the report.
Each package has to have the red, white and black warning shaped like a stop sign with a white pot leaf in the center. The warning has to appear in the top left-hand corner of the package and must be completely visible. Companies can't modify the warning's text, color or size, which has to be at least 1.27 centimeters wide and 1.27 centimeters tall.
They also have to include a yellow warning label containing one of the following 14 health warnings in both official languages.
That doesn't leave much room for a company's branding, which seems to be the point. Producers will be allowed to put one 'brand element' (e.g. company logo) on the package or two if they have separate English and French branding elements. The company's logo cannot be larger than the red warning. And if the brand logo contains words, the text cannot be larger than the font for the warning.
So by law, the warning labels have to dominate the landscape of every package.
The words of the logo also have to be in a sans-serif font and must be in black or white. So if you designed a groovy green font with cannabis-leaf serifs, you're out of luck.
But producers can get a bit more creative with the product's name (e.g. Blue Dream or another strain name). They're not limited to the type of font so long as it's the same size or smaller than the warnings. And the font color must be single and uniform (i.e. no rainbow fonts).
On top of that, the backs of the packages include these details:
• Name, telephone number, and email address of the licensed processor;
• Type of cannabis (e.g. dried cannabis);
• Brand name;
• Lot number;
• Recommended storage conditions;
• Packaging date;
• Expiry date or statement that no expiry date has been determined; and
• The statement “KEEP OUT OF REACH OF CHILDREN / TENIR HORS DE LA
PORTÉE DES ENFANTS”
Those details are definitely helpful, but some Canadians will no doubt long for the days of unlabeled dimebags. Luckily, marijuana is great for treating sore eyes.