Erin Gore makes a living helping women and mothers understand and appreciate the holistic benefits of cannabis.

She’s about to take her work home with her like never before.

The founder and CEO of Garden Society – a cannabis edibles company out of Sonoma County, CA whose chief demographic is women and often mothers – is three weeks away from welcoming her first child into the world. While she’s curbed her cannabis use while pregnant, there’s no doubt in her mind that cannabis will once again play a prominent role in her life once she’s finished breastfeeding.

In the meantime, she’ll be learning first-hand why a growing number of new moms are seeking out cannabis.  

“I already use cannabis a lot to help me sleep, so as a new mom with a start-up business, I imagine that’s probably where I’m going to need it the most,” says Gore, who first started medicating with cannabis after a spate of sports-related hip surgeries in 2012 and 2013. “Between lack of sleep and stress and anxiety management... having little kids is difficult.

“Being able to use cannabis to get a good night’s sleep or even just to relax or be more present at the end of the day [will be so beneficial].”

These are the kinds of benefits being enjoyed by more and more cannabis-friendly parents in the U.S. In fact, a poll conducted by Civilized in 2016 found that 51 percent of cannabis users surveyed had children under the age of 13, while 27 percent had children between 13 and 17. Another more recent study found that many new parents in the U.S. continue to consume cannabis after having kids.

Gore believes this is largely due to the fact that many parents – and new moms in particular – are seeing how much better cannabis is for them than many of the other drugs marketed to new parents out there.

“If you micro-dose [cannabis] for sleep instead of taking some prescription pill that knocks you out cold for eight hours, you can wake up and be safe and be of present mind if you need to go to the hospital or something else happens,” says Gore.

“With cannabis, you’re still making good, clear-headed judgements but you’re able to help your body find that rest and relaxation that it needs.”

Gore believes this demographic – that is, moms discovering the parenting potential in cannabis – is only going to continue to expand as more products and services are catered to them.

“One of the concerns we hear a lot from mothers is: ‘am I going to get high?’ or ‘are my children going to be able to access the product?’ They want to know what it means for their safety and the safety of their children,” says Gore. “The more we can create the right-dosed products that are pesticide-free with childproof packaging, the more we can give [mothers] safe access to something that is... a much better option than some of the other solutions more commonly accepted in the market.

“If we can show them healthy options that are safe and effective and can help them manage the stress in their lives, I think it’s just a win-win for everyone.”

Read more in our 'Parents & Pot' series: