Most cities have unique ways to identify themselves. New York is the Big Apple. Paris is the City of Love. Stuff like that. But one city in Europe has decided to take it in a slightly more...sexual direction.
Vilnius is the capital of Lithuania, which is a country near the Baltic Sea. If you've never heard of it, don't be too upset. The people of Vilnius are aware of its low profile, which is why they're introducing a new ad campaign that calls the city the "G-spot of Europe." And just in case you think G-spot might be a bad Lithuanian translation, the ad campaign also says, "Nobody knows where it is, but when you find it – it's amazing."
On one hand, that's kind of weird to make an overtly sexual tourism ad. But at the same time, the ad campaign got websites like Buzzfeed to write about it, so obviously it drew attention to the city. So that's probably a success.
There is one slight problem. The Pope is set to launch a tour of the Baltic countries next month that starts in Vilnius. Some members of the Catholic Church in Lithuania are a little upset that the city would unveil this sexual tourism ad right before the highest ranking religious figure in the world is set to arrive.
Lithuanian Prime Minister Saulius Skvernelis said while the timing is a bit odd, he doesn't find anything wrong with the campaign.
And as a Lithuanian descendant, I think I should begin planning a trip to visit my homeland.