Rapper Snoop Dogg and country singer Willie Nelson are no strangers to the cannabis industry. But a new type of celebrity is entering the marijuana business this month. On June 24, Cycling News - a website devoted to all things biking - reported that former Tour de France champ Floyd Landis is launching a line of cannabis products in Colorado.
According to a press release obtained by Cycling News, Landis' company - Floyd's of Leadville - says that they are working with high-altitude growers who use a CO2 extraction method to produce cannabis oils for vaping and edibles.
"[T]he uniquely formulated vape and edible products are crafted for an enhanced consumer experience and are carefully prepared by licensed pharmacists to maximize the many health benefits of recreational cannabis," the release states.
The business venture offers Landis a chance to break into a burgeoning industry, and to rebuild his image in the sporting community. After winning the Tour de France in 2006, Landis was stripped of his title after he tested positive for (non-cannabis related) performance-enhancing drugs. He denied the allegations for years but eventually confessed to using synthetic testosterone in 2011.
Floyd turns to marijuana to treat pain
Now he wants to give back to the sporting community by offering injured athletes an alternative to using opioid-based painkillers.
"The therapeutic uses for cannabis can't be ignored," Landis said in the press release. "For years I relied on opioid pain relievers to treat my hip pain. With cannabis, I find that I can manage my pain and have a better quality of life. We need to give people a safer alternative."
Hopefully helping athletes will also help him move on from the scandal that tarnished his racing career.
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