Everyone knew that as soon as marijuana became legal in California, the industry would change dramatically. The largest state in America would suddenly have 100 percent legal cannabis. But it's not just the laws that are changing, but the advertisements as well.
As soon as marijuana became legal in California, a series of advertisements appeared all over Southern California to promote cannabis. The ads feature closeups of people's faces with a message before saying "It's legal." For example, "Smile. It's legal."
The campaign was created by MedMen, which is not a Medicine-themed ripoff of Mad Men. Instead, it's a marijuana company that primarily operates out of California. Prior to the New Year, they operated medical marijuana businesses in the state, but have switched over to the recreational market in 2018.
Many of the ads are featured in prominent areas in Los Angeles, such as on the Sunset Strip. There are certain rules and regulations in place for these types of advertisements that marijuana companies must follow. The company also realized that it can be difficult finding people willing to work with them. They said they had a large ad prepared for a California highway, before the party they were working with decided to drop out.
Of course, if you live in California, you probably don't need a reminder that marijuana is legal now. It's probably the only thing people are talking about!