Take a First Look at the Ads for Recreational Marijuana in California

Everyone knew that as soon as marijuana became legal in California, the industry would change dramatically. The largest state in America would suddenly have 100 percent legal cannabis. But it's not just the laws that are changing, but the advertisements as well.

As soon as marijuana became legal in California, a series of advertisements appeared all over Southern California to promote cannabis. The ads feature closeups of people's faces with a message before saying "It's legal." For example, "Smile. It's legal." 

shop its legal

The campaign was created by MedMen, which is not a Medicine-themed ripoff of Mad Men. Instead, it's a marijuana company that primarily operates out of California. Prior to the New Year, they operated medical marijuana businesses in the state, but have switched over to the recreational market in 2018. 

Many of the ads are featured in prominent areas in Los Angeles, such as on the Sunset Strip. There are certain rules and regulations in place for these types of advertisements that marijuana companies must follow. The company also realized that it can be difficult finding people willing to work with them. They said they had a large ad prepared for a California highway, before the party they were working with decided to drop out.

Of course, if you live in California, you probably don't need a reminder that marijuana is legal now. It's probably the only thing people are talking about!

(h/t Adweek) 

Latest.

Lawmakers in Quebec failed to pass a bill that would have increased the minimum age for purchasing and consuming cannabis from 18 to 21 before the end of the legislative session. When the Coalition Avenir Québec (CAQ) was elected to power in Quebec last year, they brought with them a promise to raise the legal age for buying and consuming recreational cannabis. Right now, anyone 18 or older can legally purchase cannabis in Quebec, which is tied with Alberta for having the lowest legal age for recreational cannabis.

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