A massive skin care company is taking the plunge into the booming cannabis cosmetics industry.

Estée Lauder is one of the biggest conglomerates in the skin care market and tomorrow they will be making their entry to the cannabis space. Origin, one of the numerous brands held by Estée Lauder, is launching a new face mask tomorrow called 'Hello, Calm' exclusively on the Sephora webshop. They join several other cosmetic brands that started selling at the cosmetics retailer over the past year, continuing to signal the increasingly mainstream status of cannabis-derived products.

As Origin's global general manager Julie Van Ongevalle explains, the brand has been throwing around the idea of using cannabis ingredients for a while, but it was only recently that the time felt right.

"We didn't do it before because it had negative connotations, but as more people start to understand the benefits of it - even in medicine - it's become more acceptable," Van Ongevalle told Glossy. "We didn't want to shock our customers."

However, the brand has decided to stay away from the increasingly popularity of CBD-infused products (a market that hit $170 million in 2017 according to Brightfield Group), settling instead for hemp seed oil. The brand claims this is due to research suggesting hemp seed oil is a more effective treatment for things like inflammation related to acne, eczema and rosacea then CBD oil. However, US federal regulations also making shipping products which contain CBD across the country much more difficult than ones derived from hemp.