Elise McRoberts is known for her work as a cannabis entrepreneur, though she identifies as a patient first, an activist second, and entrepreneur last. McRoberts moved to San Francisco, California from the Midwest, where she was using cannabis as a wellness supplement, though she didn't recognize the health benefits as she was feeling better creatively and more balanced physically. Now, McRoberts consumes cannabis on a daily basis by infusing it in her cold brew coffee and taking CBD tinctures to help with her productive days. Cannabis helps McRoberts maintain a balanced life, which she now shares with other consumers to educate them on how they can also increase their well being with the plant.