Elton John wants you to direct his next music videos. That's right, the rock legend is offering fans a once-in-a-lifetime opportunity to direct the official videos for three of his greatest hits: Tiny Dancer, Rocket Man and Bennie and the Jets. All three songs debuted before the age of music videos, so Elton has launched The Cut project to complete his videography.
"The Cut" is basically a YouTube contest open to anyone around the world. The three songs up for grabs are slotted in three separate categories: "Tiny Dancer" will be a live-action video, "Rocket Man" will be animated and "Bennie and the Jets" will be choreographed as a dance routine. The contest opens January 9 and closes January 23, but filmmakers can start working on their projects right away.
"We're excited to partner with YouTube to bring together generations of artists and music lovers around a shared passion for storytelling," Elton said in a statement. "YouTube is a rich tapestry of creativity, and I can't wait to see how the breadth of talent from the dance, live-action and animation communities apply their vision to these cherished songs."
A panel of judges will whittle down the submissions to a shortlist that will be sent to Elton John and Bernie Taupin - his longtime songwriting partner. Together, they'll pick the winners, who will then work with Pulse Films to produce versions of the videos that will be released in the summer of 2017.
Pulse has worked with Beyoncé, The Rolling Stones and other big names in the music industry. So the contest is a rare opportunity for aspiring artists to make a splashy debut in the industry.
On top of that, the winners will also receive $10,000 to fund future projects.
For some tips on what Elton John wants to see in a winning video, check out his video press release for "The Cut."
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