He is also a self-proclaimed "pothead," though not in the stereotypical way.
"By this," says Schmader, "I mean that when it comes time to enjoy an adult intoxicant, I will forgo beer, wine and spirits in favour of marijuana, which for me offers a world of nuanced delight and inspiration beyond the more crude effects of booze."
Schmader's talk was part of an independently-organized TED conference in Rainier, Washington (where cannabis is now legal, of course). He is also the author of an upcoming book on cannabis culture.
If you enjoy cannabis, or if you just want to know more about it, take 12 minutes and watch this talk. Schmader's funny, impassioned defense of cannabis is worth your time.