Last year, Saturday Night Live Executive Producer Lorne Michaels approached NBCUniversal’s ad-sales staff requesting they cut down some commercial time so viewers can watch it as a linear event show. In exchange for losing three minutes of commercials, Michaels and Saturday Night Live agreed to work with advertisers. Their first collaboration is with Verizon. “Weekend Update” anchor Colin Jost wrote the ad featuring cast member Kenan Thompson which Michaels describes, “It was not our goal to do something they would not like, but it had to be funny, or at least in the same tone of what we do.” Apple also struck a deal with the late-night show to create commercial content to appear in a few weeks.