In 2016, Colombia legalized medical marijuana and also allowed citizens to grow a limited amount of cannabis at their home for personal use. The country is also allowing their licensed medical marijuana growers to export their plants to other countries, which they hope will allow the country to become the "Saudi Arabia" of cannabis.
Colombian officials believe their country has a few natural advantages to become the world's leading cannabis exporter. One is that they have the perfect climate for growing the drug. And the other is brand awareness. People know about Colombia's history of exporting drug, albeit illegally, and that reputation also means people trust the quality of the country's product.
The biggest issue for Colombia is actually finding places to export their cannabis. The biggest and most obvious place would be the United States, but the federal government doesn't allow marijuana imports, and even states with recreational marijuana don't allow it either. And places where they would be able to export their products, such as Canada and parts of Europe, are also looking into becoming cannabis exporters as well.
The biggest market will probably be Latin America. A number of countries in Central and South America have decriminalized marijuana or begun allowing medical marijuana, and Uruguay became the first country to legalize recreational cannabis. If these countries continue pursuing liberal marijuana policies, they could become major markets for Colombia growers.
Although a TV show about someone legally exporting cannabis would be a lot less interesting than Narcos.