After Canada's historic move Wednesday to legalize recreational cannabis, the country can probably expect to see some major tourism from those south of the border, whose states have yet to end prohibition in their jurisdiction.
In an effort to help Canada with its messaging, The Late Show premiered his own ad for canna-curious tourists looking to make a trip up north. After his usual monologue, host Stephen Colbert threw to the new ad rife with Canadian "stoner" stereotypes. Still, we can't be too mad about it. Poutine, Barenaked Ladies music and weed? We're sold.