Last May's Lift Expo in Toronto brought together cannabis investors, entrepreneurs and moguls from around the world -- including our own Derek Riedle, founder and publisher of Civilized. Derek discussed the state of media today, offered his take on breaking down cannabis stigmas, and revealed how Civilized was born in a Los Angeles parking lot.
"We were at a beautiful restaurant in Venice. Everyone in the restaurant was drinking beer, wine and spirits. And I found myself behind the restaurant, beside the dumpster with my vape pen. And it was at that moment that I said, 'This has got to change. We're going to expand this culture to include people like me.'"
Check out more of the Civilized story in this clip.