A new makeup brand is looking to shake things up by introducing a line of cannabis-based mascara.
On 4/20, Milk Makeup will be releasing their new Kush Mascara line produced with the cannabis extract CBD. Milk is a vegan company and was looking for something to replace the beeswax often used as the thickening agent in mascaras. That's when they turned to CBD.
And you don't have to worry about your morning routine turning into an accidental wake-and-bake. Unlike THC, CBD won't get you high.
Kush Mascara joins a growing list of cannabis balms and topicals as well as other infused cosmetics and healthcare products.
But Kush Mascara might actually be a bigger win for the vegan makeup market than for the cannabis industry. As people become more conscious of where their products come from, the market for vegan products will only continue to grow. The addition of another substitute for typically used animal products is a welcome change.
Here's a sneak peak of Kush Mascara.
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THE WAIT IS OVER! Introducing #KushMascara - one hit for HIGH volume. - It's totally vegan & loaded with good-for-you ingredients. Featuring: 💚CBD-RICH CANNABIS OIL: Contains CBD-rich cannabis oil to condition lashes for thickness without the fallout. And don't worry--there's no psychoactive THC so the only thing getting high are your lashes. 💚HEART-SHAPED FIBERS: Locks onto lashes in every direction for long-lasting volume & curl. 💚PUFF PUFF BRUSH: Densely-packed brush evenly coats and lifts lashes from root to tip for a defined, clump-free effect. - Dropping on 4/20 for $24 at milkmakeup.com, Sephora.com and @Sephora stores. - Want more? Hit up highlights for the full scoop 🖤