Marijuana advocates were outraged a few weeks ago when it was revealed that CBS rejected a Super Bowl commercial that promoted medical marijuana. But it turns out that doesn't mean the Super Bowl was entirely cannabis-free.
Baristas Coffee Company promoted their new CBD-infused EnrichaRoast coffee to fans who attended the Super Bowl yesterday at the Mercedes-Benz Stadium in Atlanta. The ads were delivered on mobile devices used by fans who were at Mercedes-Benz Stadium. According to Baristas, ads for their coffee were seen on over 50,000 digital screens during the Super Bowl.
Obviously, an ad that can only be seen on cell phones by people who are physically attending the Super Bowl does not compare to an actual Super Bowl commercial that will be seen by the over 100 million people watching the game on TV. But it does now set a precedent for the Super Bowl being connected to marijuana-related advertising. So perhaps in future years, the network in charge of the Super Bowl will be more accepting of a cannabis commercial.
But these ads were also for CBD products, which are mostly legal under U.S. law, especially after the signing of the 2018 Farm Bill last month that legalized hemp products. So accepting a CBD advertisement is not quite as controversial as a medical marijuana commercial.