The next move for Denver’s MassRoots Inc. is a data play.

MassRoots, the marijuana social media and tech company recently in tumult, entered into a technology-sharing arrangement with New Frontier Data, a cannabis market research and analytics firm based in Washington, D.C, with operations in Denver, the companies announced early Wednesday.

The full terms and financial details of the deal were not immediately disclosed nor publicly available.

In an interview midday Wednesday, New Frontier founder and CEO Giadha Aguirre De Carcer and MassRoots interim CEO Scott Kveton declined to disclose additional details about the arrangement, saying only that it’s a “partnership.”

The agreement allows both companies to leverage their respective areas of expertise, Aguirre De Carcer said.

Read the rest of this story at The Cannabist.