Baker is a customer engagement platform for cannabis dispensaries and brands to build a following, inspire brand loyalty, and increase revenue. The company started as a software company trying to help dispensaries build and maintain a relationship with customers by creating technology products to make buying and selling cannabis easy, safe, and convenient. 50% of people who walk into a retail shop never return, but Baker has created tools like targeted marketing messaging, rewards, and in-store loyalties to help lower this number. The cannabis industry has restrictions that no other businesses have, but technology  and Baker is helping retailers overcome these challenges, which has increased revenues by more than 15%.