Cannabis Joins the Tech World with Baker Technologies

Baker is a customer engagement platform for cannabis dispensaries and brands to build a following, inspire brand loyalty, and increase revenue. The company started as a software company trying to help dispensaries build and maintain a relationship with customers by creating technology products to make buying and selling cannabis easy, safe, and convenient. 50% of people who walk into a retail shop never return, but Baker has created tools like targeted marketing messaging, rewards, and in-store loyalties to help lower this number. The cannabis industry has restrictions that no other businesses have, but technology  and Baker is helping retailers overcome these challenges, which has increased revenues by more than 15%.

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As medical marijuana continues to gain ground across the US, more and more colleges are adding cannabis to their curriculum. In fact, more than half of America's pharmaceutical schools (62 percent) now teach students about medical marijuana according to a new survey conducted by researchers from the University of Pittsburgh's School of Pharmacy. "With more states legalizing medical marijuana, student pharmacists must be prepared to effectively care for their patients who may use medical marijuana alone or in combination with prescription or over-the-counter medications," the study's authors wrote.