Cannabis for Beginners: What's CBD?

Whether you read about it in the news or noticed your local grocery is selling it, by now you've likely heard about CBD. But how much do you actually know about it? This non-intoxicating cannabinoid can help with anxiety, inflammation, muscle pain, or insomnia. It an also be taken as a tincture, eaten as an edible, and even smoked in flower form. From busy parents to chronically ill medical patients, nearly everyone can benefit from CBD. 

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Few other entrepreneurs in the cannabis space have their hands in quite as many ventures as Lorne Gertner. Currently dubbed the "godfather of the Canadian cannabis industry," Gertner told Civilized, "If we could live through normalization, we could change the world." Hailing from the fashion industry, this Toronto native says he's on a mission to "make the world a better place through cannabis and design excellence." The only catch is, well, normalizing cannabis — and that's where Gertner's keen eye for style comes in. "In the old days, you were going to be different or you were going to be normal," said Thom Antonio, Gertner's friend, creative director, and collaborator of 35 years.

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