Sabrena Peterson is the Director of Sales & Marketing for RĒL Vape, an upscale vape brand that strives to becomes the foremost producer of products for cannabis oil. She recently sat down to talk about today's cannabis consumer and what it takes to make it in the marijuana industry.
What makes your company different from other growers in the cannabis industry?
RĒL Vape offers consumers a sophisticated line of stylish, sleek and discreet personal vaping products that deliver superior flavor, potency and a reliable experience every time — guaranteed. RĒL is on a mission to be the recognized leader in the vape pen and cartridge sector of the global cannabis industry.
What's the biggest misconception about the marijuana industry?
Most of the people I’ve met outside of the industry don’t appreciate how technical and disciplined you need to be to survive this wave of growth and competition. It takes a lot of work, which does not include sitting around getting high all day on the clock. Those of us who plan to stick around and thrive need to stay focused and make sound business decisions related to accounting practices, legal compliance, and the people we choose to hire and/or collaborate with. If we don’t, we’ll be left behind.
What's one prediction you have for the marijuana industry five years from now?
Naturally, the industry is maturing exponentially now that legalization has opened up credible research, development and investment opportunities across multiple states. It’s exciting to think about the innovation that will occur. I’m most looking forward to all of the medical breakthroughs and clinical validation that will surely occur over the next five years, allowing so many people an opportunity to see past negative stigmas and explore alternative therapies that have the potential to treat a variety of conditions with much fewer and less dangerous side effects than traditional pharmaceutical options!
What is one change you'd like to see happen in the cannabis industry?
On the regulatory side it would be great if more people who have actual experience with cannabis — whether it be growing, processing, or consuming — were recruited and engaged by the agencies who draft and enforce the compliance standards.
What's your perfect setting to consume?
There are so many ‘perfect’ places and times to consume. On a daily basis, cannabis is how I unwind, get out of work mode, and relax in the evenings while I’m making dinner and listening to (mostly) alternative and indie music. I also love getting together with small groups of friends to check out live music, have a dinner party, or enjoy getting outdoors together. On a medical level, I find myself tossing and turning with insomnia several times per week. One A.M. is as perfect a time as any to grab one of the indica oil vape pens I keep on my nightstand with a white noise app going on my tablet. Does the trick every time, without any weird sleepwalking moments or the groggy feeling that pills used to give me in the morning.
What is your go-to munchie?
A huge slice of New York style cheese pizza, following by a salted caramel Tillamookie ice cream sandwich. I try to be good about choosing healthy munchies most days, but do I indulge in this specific combo at least twice a week.
Do you have a message for Donald Trump and/or Jeff Sessions? What would that message be?
So. Many. Things. To. Say. Please stop trying to regulate my personal life, and infringing upon how I choose to pursue my personal wellbeing. While I understand and respect that you may have philosophical, moral or religious issues with cannabis consumption, I do believe it is my right as an adult and American citizen to have a different opinion and lifestyle than you do, whether you like the choices I make or not. I am not endangering myself, you or others. Please review and consider the rights entitled to every American carefully, rather than continuing to advocate the violation of them.
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.
Please, PLEASE, do more research and due diligence on the positive vs. negative impacts of cannabis legalization in U.S. and international markets. I don’t mean the style of fact-finding that is limited to conservative, faith based conference speakers and politicians. You represent ALL of us, and there are millions of us who can dispute the stigmas and false assumptions that abound at those events. We are job creators, parents, taxpayers, medical patients and likely some of your own neighbors, business associates, star employees and closest church friends. Stop demonizing us!