Province Brands sparked debate in the science community recently by claiming to have invented a cannabis beer that will give you a euphoric buzz while also making the comedown quick and easy. But that simply can't be done, according to researchers.
"I can't think of a way this would at all be possible," said Dr. Gail Anderson, a professor at the University of Washington's Department of Pharmacy. "They're suggesting that they added something to increase metabolism...There's nothing that just does that with an acute product."
In response to the controversy Province Brands CEO Dooma Wendschuh offered Civilized the following statement, doubling down on their product's claims.
"As mentioned in the Inverse piece, the decelerant technology which is currently under development for our non-alcoholic marijuana beers is one of the features that will truly set our premium beers apart.
"We would love to tell you more, but at least until the patent applications are filed and become public, all we can say is that it is a proprietary process. We are not surprised that the description of what we are doing baffles people. In fact, turning the seemingly impossible into reality is what we do best at Province Brands. When we first set out to make a beer brewed from the cannabis plant (instead of barley or grains and without adding any carbs or sugars) the world's leading master brewers told us that was impossible too. Yet here we are! We have done it!
"We are so fortunate to work with some of the most talented and innovative scientists in the world who have helped develop our patent-pending brewing techniques and others who are hard at work developing our decelerant. We hope that we'll continue to surprise the world with our innovations and further set ourselves apart from all the others racing to follow our lead and enter the cannabis beer space."
Skeptics might also keep in mind that technological developments in the cannabis industry over the past few years have repeatedly redefined our expectations of this incredible plant. So who knows, Province Brands may very well be on the cusp of developing another scientific breakthrough. We'll just have to sip and see when the cannabis beer hits the shelves.