Ottawa-based newspaper publisher Postmedia Network, the largest publisher of paid English-language papers in Canada, has announced that it will no longer be delivering newspapers to schools across Canada, in compliance with federal laws surrounding cannabis advertising.
The company, which publishes 'The Ottawa Citizen,' 'Vancouver Sun' and the 'National Post,' among others, said that the move to cancel deliveries to elementary and high schools was a necessary step to ensure that they were complying with the Cannabis Act, which restricts advertising and promotions that could appeal to young people.
"We see tremendous value in supporting schools with this program and we are exploring ways to reintroduce the program," a company spokesperson told City News.
While it’s doubtful that kids will be severely affected by this decision (or even notice, really), it doesn’t bode well for the future of print news in the country.
The regulations surrounding cannabis advertising are expected to remain relatively indefinite as cannabis companies and news organizations join the government in learning to operate in the emerging space.