Canada has made yet another giant leap towards normalization of cannabis culture. That’s right, we’re talking about its ability to make bad weed puns in advertising. Finally.

In a Reddit post under the tagline “Canada wasted no time in marketing legal Marijuana (spotted in PEI),” user CrazyIslander shared an image of a wooden billboard sporting the tagline “Get High Off Our Milk, Our Cows Are On Grass.”

Underneath this tag are two, pretty rad-looking cows wearing blue sunglasses against a backdrop of a field with the Confederation Bridge on the horizon.

The message? Presumably that pot, cows, and milk are cool as hell. We couldn’t agree more.

Check it out below:

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Photo: Reddit