Earn Cannabis-Related Prizes With Canada's Largest Marijuana Rewards Program

People love free stuff; there is perhaps no truth more universal than this.

Cannabis consumers are no exception – and thanks to Canada’s largest cannabis and technology company, they’re in luck.

In conjunction with its recent annual cannabis expo in Toronto, Lift launched the country’s most comprehensive cannabis-related loyalty program – and the only legal one of its kind.

Lift Rewards works like this: cannabis consumers who sign up for the free program earn points that can be redeemed for numerous prizes, from discounts off medical cannabis to high quality accessories (and much in between.) Members also get free access to exclusive promotions from Lift’s partners as well as invite-only industry events.

Earning points is relatively easy – especially (but not necessarily) if you’re a medical marijuana patient in Canada. Rack them up by writing product or strain reviews from licensed cannabis producers, completing short surveys, or attending events like the Lift Expo.

Then, you can cash in your points (each equalling one cent) with licensed producers, Lift’s own e-commerce store, or the numerous businesses Lift has partnered with through the program. If you’re in Toronto, for example, you can redeem your points for discounts at local sushi shops or health and wellness stores.

“It’s essentially an all-encompassing rewards program where your points are redeemable both in the cannabis world and beyond,” Lift CEO Matei Olaru told Civilized.

“It’s the only program where you can get free or discounted legal cannabis from our participating licensed producers, and people love free stuff. It turns out they love free cannabis, as well.”

Making it easier for medical cannabis patients to access their medicine was actually what inspired the creation of the rewards program, said Olaru. Lift heard loud and clear that affording cannabis isn’t always easy, he said.

“What we hear time and time again is that many people who need cannabis can’t afford it, as they’re often on disability leave and [have trouble paying for] cannabis,” said Olaru. “Really, the initial impetus for this program was to reward people for sharing their experiences and writing reviews to help other patients, and to alleviate the financial burden of purchasing cannabis.

“It’s about building a community of patients and giving back.”

Sign up for Lift Rewards here.

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I've been covering cannabis for nearly five years, and by now I'm all too accustomed to the impersonal cannabis conference at a stuffy, generic hotel or expo hall, brimming with white guys in suits, and generally lacking in the spirit of well, cannabis. (The woes of legalization, I suppose.) So it was a breath of fresh air when I walked into what felt like a giant atrium in downtown LA for a new kind of cannabis conference. Located in what's called the Valentine Grass Room in an industrial area past the hustle and bustle of the DTLA skyscrapers, Microscopes & Machines (M&M) boasted a diverse array of speakers, from doctors and lawyers to chemists and cultivators on the frontlines of the cannabis industry.

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