When it comes to cannabis strains, Californians are obsessed with indicas – more so than are consumers in any other state.
This was just one takeaway from the “most comprehensive and granular examination of the California cannabis market”, recently conducted by data firm BDS Analytics.
The report covers everything from which strains of flower are the most popular among California consumers to what styles of edibles are trending – and how California consumers differ from consumers in other states.
“In many ways, consumer preferences and retail trends in California mirror cannabis activities in Colorado, Washington and Oregon, the other mature and significant cannabis states,” states BDS Analytics.
“But just as Californians went their own way 20 years ago when they began permitting sales of cannabis in medical shops, they also follow their own collective muse when it comes to cannabis.”
In the four months between March and June of 2017, California state dispensaries sold $894.85 million worth of cannabis products (annualized to $2.68 billion) – representing about 34 percent of legal sales in the United States. This is compared to $516.39 million in Colorado’s cannabis marketplace, $163.07 million in Oregon, and $302.77 million in Washington.
Californians spent 55 percent of their dollars on cannabis flower; 25 percent on concentrates; 12 percent on edibles; five percent on pre-rolled joints and a much smaller portion on cannabis apparel.
California’s booming concentrates market generated $169 million in sales in the second quarter of 2017 – largely on vape pens at 61 percent.
In terms of edibles, California dispensaries and delivery services generated over $81 million in the second quarter of 2017. The average California cannabis consumer has a real sweet tooth, it seems, with 29 percent of the edibles market going to infused candy and 24 percent going to infused chocolate. Californians go for cannabis gummies more than any other treat, which capture 19 percent of the edibles market and 65 percent of the candy market.
With 55 percent market share and $375 million in sales in the second quarter of 2017, flower is still the main seller in California dispensaries. Blue Dream comes out on top, followed by strains like Girl Scout Cookies, Sour Diesel, Jack Herer, Gorilla Glue #4 and OG Kush.
Overall, Californians prefer the indica species of cannabis. Preferences in all states, including California, are evenly divided between the two styles – but indica’s popularity in California is more pronounced than in other states.