College students nowadays are basically walking advertisements, wearing sweatshirts and pants covered in logos like NASCAR drivers. But what brands most appeal to college students?
C+R Research conducted a study in 25 major college towns in the United States to determine the most popular brands among students. They looked at everything from alcohol to clothing to food. Here were the most popular brands in different categories:
Beer: Corona, Keystone Light, Michelob Ultra
Fast Food: Starbucks, Panda Express, Dunkin Donuts
Musicians: Taylor Swift, Chance the Rapper, 21 Pilots
Stores: Target, Apple, Whole Foods
Clothing: Urban Outfitters, Under Armour, Lululemon
Netflix Shows: Stranger Things, The Crown, Suits
Video Games: Fortnite, Counterstrike, World of Warcraft
So many things to unpack from this information. First of all, how is Corona the favorite beer among college students? Maybe near Cinco de Mayo, but are college kids really slicing up limes and indulging in Mexican beers every weekend? And where's the love for Bud Lite or Miller Lite? Those beers were basically invented for people to chug at frat parties.
The fast food category is a little questionable, considering I don't think anyone actually goes to Starbucks for the food. Although Panda Express is a solid choice. Also, who are all these college students going to Whole Foods for groceries? You're supposed to be living off cheap ramen for four years, not gluten-free chicken from Peru or whatever.
And also this survey will be a big letdown for everyone who criticizes Fortnite as just a game played by little kids.
All in all, we have to say college students' tastes are pretty basic. Call us when everyone on college campuses are binge watching BoJack Horseman.
(h/t C+R Research)