Adidas hopes to react faster to changing fashions and create more customized products with the introduction of its new sneaker the, “Futurecraft 4D” with a 3D-printed sole. Traditional 3D printers are timely and expensive but Adidas’ new partnership with Silicon Valley startup Carbon will overcome these challenges with a printer that will allow for mass production. The new printer will be able to cut printer time down from an hour and a half to 20 minutes. Adidas hopes this will help them produce and sell 5,000 pairs of “Futurecraft 4D” sneakers this year and another 100,000 next year.