On day one of cannabis legalization in Canada, Justin Lloyd launched a Kickstarter campaign for a do-it-yourself cannabis edibles kit. And things were going pretty well, too. As Lloyd entered the last week of his campaign he met the project's funding goal of $10,000 CAD—and then Kickstarter suspended the campaign due to "inappropriate content".
"The campaign came to a standstill instantly," Lloyd told StarMetro.
Lloyd's product - called The Edibles Kit - doesn't actually ship with any cannabis. Instead, the kit contains a few essential cooking utensils and a book of recipes as well as techniques to help people make their own marijuana-infused goodies at home.
Kickstarter says they "prohibit projects that are illegal, heavily regulated, or potentially dangerous for backers." But Lloyd assumed that since he wasn't actually selling weed he would be in the clear - especially since he saw The Edibles Kit as an educational product.
"I'm not telling people to go out and get high," he explained. "The whole purpose of this is to teach people how to infuse responsibly and accurately."
Kickstarter has not given a statement on why The Edibles Kit campaign was suspended. However, as a US-based company, Kickstarter may have feared the potential repercussions of helping a marijuana business get funded. And this isn't the first time the the crowdfunding platform has suspended cannabis-themed campaigns. Two weeks ago, a Toronto-based marijuana delivery service was also suspended and so was a cannabis resort project last year.
Lloyd says he won't be challenging Kickstarter's decision, but he has begun meeting with private investors about partnerships and opportunities.
For anybody who is still interested in getting their hands on The Edibles Kit, you can get one for C$35 over on their website.