7-Eleven is already a popular destination for stoners to get some munchies, but it appears there will now be even more reason for lovers of cannabis to visit the convenience store chain.
Phoenix Tears, a company that makes CBD products, announced a new deal that will see their products on the shelves of 4,500 7-Elevens by the end of the year. The rollout will begin in Nevada, Colorado, Massachusetts, Illinois, Maryland, Washington, DC, Florida, and California, and will hopefully reach over 7,000 stores within the next three years.
Products that Phoenix Tears sells are effective at treating stress, anxiety, pain and inflammation. CBD is becoming a fast-growing market, with many consumers learning about the many medical benefits it can provide. Some projections forecast the CBD market could grow by 700 percent by 2020, so it's not surprise 7-Eleven is trying to get in on the action.
“Phoenix Tears is a trusted brand that has served consumers’ wellness goals for nearly a decade,” said Blake Patterson, president at MarketHub Retail Services, a distribute for 7-Eleven franchises that made the deal with Phoenix Tears. “We’re delighted to introduce Phoenix Tears’ CBD products to hundreds of 7-Elevens across the country, and address the growing consumer demand for effective, safe CBD-based products that can now be easily sourced over-the-counter.”
This move will also hopefully legitimize cannabis products. Many people still don't understand the difference between CBD products and traditional marijuana, but seeing these supplements on shelves of a popular chain could help educate people and lessen the stigma surrounding them.