Cannabis Culture Is Going Highbrow

Strains. Sophisticated, specialized breeds that play up (or, in some cases, eliminate) psychoactive effects are big business: connoisseurs like Jake Browne sound more like Bizarro World single-malt whiskey tasters all the time. Cannabis growers and breeders, in turn, are tailoring their crops to provide specific effects, from peppy to pain-free. Surprisingly, we have a long road ahead when it comes to labelling strains - even among medical suppliers, it's far from an exact science.)

Organics. More than ever, people are interested in buying locally and ethically whenever possible - which means that more cannabis consumers are looking for a Whole Foods, rather than McDonalds, consumer experience. Organic, pesticide-free buds and a focus on personal relationships with farmers is the way of the future for the cannabis industry.

Better accessories. Delicate, finely-calibrated glassware. Gold-leaf rolling papers. Cannabis-infused wine. As marijuana goes mainstream, the industry's best and brightest are at work on new, even more aesthetically-pleasing ways to consume.

Edibles. Rest in peace, basic brownie - although, hey, we have nothing against brownies provided they're made properly. The macaroons, pastries, tarts, and cookies at top legal kitchens rival what you're find at the finest French bakery - and they're only getting more refined.

Vapes. It's impossible to overstate the degree to which vaping has changed cannabis culture for the better. In a few short years, the vape has allowed consumers to move from sneakily lighting joints in back alleys to...literally anywhere, whether at your in-law's place, or out at a nice resto.

Openness. The biggest shift for the better? An enlightened attitude toward responsible, adult consumption. We know we've made progress on this front when even someone like Jeb Bush can now admit he smoked weed - and no one really cares.


The "Better Now" singer will release the first products from his new cannabis brand in the coming weeks. Post Malone first teased the arrival of his new Shaboink line of cannabis products back in May, and now it looks like Post is finally ready to bring launch the new brand with the help of premium cannabis brand Sherbinskis. For the launch Post Malone worked with Sherbinskis' founder Mario Guzman to develop the 'Posty OG' terpene profile that will be featured in Shaboink's non-intoxicating hemp pre-rolls.

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