The 420 Games - the brainchild of entrepreneur Jim McAlpine - is a series of events in legalized states that includes some form of athletic challenge or race. By linking cannabis use with athleticism, McAlpine is challenging cultural stereotypes about stoners as unmotivated individuals.
"The 420 Games does not advocate that everyone should use cannabis," says McAlpine. "We are focused on teaching those who choose to do so how to do so in a healthy and responsible manner [...] The 420 Games participants are not 'stoners'. While some of us use cannabis, some of us do not use it at all."
The inaugural events were held this year, and included a fun-run in San Francisco, and a paddle-board race in Lake Tahoe.
More than just the events themselves, the organization works with elite athletes like former ASU football player and retired MMA fighter Kyle Kingsbury to remove the stigma about those who choose to consume cannabis.
McAlpine has also started a non-profit organization called P.R.I.M.E. that educates young people about the dangers of using cannabis before they are old enough to consume.
Elite Daily produced a short documentary about 420 Games, which you can watch below.