1 in 4 Americans and Canadians Use Cannabis to Improve Sex

The rose petals have been strewn around the bedroom. The champagne is chilled, and the candles are lit. Now all that’s needed is your beloved…and a joint, if you happen to be among the many people out there who use cannabis to improve sex. Approximately 1 in 4 Americans and Canadians do just that, according to Civilized's Cannabis Culture Poll.

We recently teamed up with PSB Research and Burson Cohn Wolf to survey 1,000 American and over 600 Canadian adults about cannabis, including what effects they're looking to achieve when they smoke, vape or munch a little cannabis. Here’s what we found out.

Roughly  23 percent of American consumers and 25% of Canadians say they try to achieve sexual excitement. (It’s worth noting that the same percentage use cannabis to achieve more energy…) Those stats fly in the face of theories about ‘weed dick’ while also confirming the usefulness of products like weed-infused lube.

Other desired effects that could be useful in the bedroom include improved focus (popular among 28 percent of Americans and 30 percent of Canadians), thoughtfulness (25 percent of Americans and 24 percent of Canadians) and connection (17 percent of Americans and 21 percent of Canadians - how polite!).

But people are looking for more than just improvements to their boudoir skills. Three of the most desired effects of cannabis were relaxation (69 percent of Americans and 77 percent of Canadians), anxiety relief (62 percent of both American and Canadian consumers) and mellowness (56 percent of Canadians and Americans). This is exactly why cannabis has become such a popular complement to nature walks, yoga and more.

Other desired effects included hunger and appetite (25 percent of Americans and 28 percent of Canadians), sleepiness (33 percent of Americans and 46 percent of Canadians) and, of course, the giggles (33 percent of Americans and 36 percent of Canadians).

So what does this all mean? It seems like there are as many reasons for consuming cannabis as there are types of cannabis to consume. The benefits of medical and recreational cannabis are apparent, and people are trying their best to use it to improve and balance their lifestyles.

Of course, we should also mention that 1 percent of Canadian and American consumers said they were looking for “other” effects than the ones listed on our survey. We can only imagine...


The Cannabis Culture Poll is an annual study commissioned by Civilized in partnership with PSB Research and Burson Cohn & Wolfe. In March 2019, the poll surveyed 1,602 adults from coast-to-coast in the U.S. and Canada. The research groups, consisting of both cannabis consumers and non-users, were asked a variety of questions about their views about cannabis as well behaviors, habits, and personal experiences.

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